We value properties using our experience of the current market, analysis of the 30-50 properties we let each month and the 850+ properties we currently manage.

 

It is a fact that tenants dictate the rental value - not yourself and your financial needs and not the agent who “guesses” or tries to impress you with an inflated valuation !

Rental values do not always match mortgage commitments, neither do they always rise in line with either inflation or interest rates. They are quite simply market driven.

 

When you rent a property, it is not unlike the retail industry; a shop for example. You have a product on the shelf that should be priced competitively and looks attractive in order to encourage someone to take it to the checkout.

 

One of the most significant changes in tenant awareness of rental values over the years has been the introduction of property web-sites. On most sites, properties are listed on the screen in rental value order. If your property is marketed too high in terms of rental value, it will be listed next to larger, more desirable properties and stand out as too expensive. Because of these property sites, tenants have a great deal more knowledge of rental values. Some spend hours researching property values.

 

In terms of your thoughts on rental value; If you look at Rightmove (or any other portal site) to assess the value of your property by finding a similar property advertised - REMEMBER - these sites only show properties which have not yet been let. Could the rental value be the reason ?

 

As a paying Customer of Rightmove we have access to how many times a property has been listed by site visitors and how many times site visitors click for more information. This is the true indication of how appealing a property is and at Brookdale, we provide you with this information on a weekly basis.

 

Do NOT fall into the trap of assuming that your property will let at your price.  There is no shortage of property on the let market !