In years past, before web advertising, we would simply place a lineage advert in the local paper and that was pretty much "marketing".
Today things are much different with the emergence of the Internet as a whole and the development of property marketing "portal" sites such as Rightmove etc.
However, the concept is the same as marketing any other product or service: It should be marketed to it's fullest potential AND at the right price.
Technology plays a huge part in our marketing. We have been utilising sites such as Rightmove (the market leader) for a very long time.
Rightmove and Zoopla send us regular updates about the performance of our properties.
At Brookdale we have a dedicated team responsible for marketing. It is not uncommon for us to receive a Tenant lead a few minutes after advertising a property to let. The use of automatic text messages which we send to our registered property hunters ensures that viewings are forthcoming very quickly.